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Bering
Timeless and elegant design

Minimalistic Danish design and optimal material strength

Timelessly beautiful and long-lasting, like the eternal ice. Inspired by the beauty of the Arctic, the style of the Bering watch and jewellery collection is characterised by clear, streamlined forms and pure elegance. Alicia Mai is proud to stock a wide range of men’s and ladies’ Bering watches.

WHEN A VISION IS BORN FROM AN ADVENTURE

When Danish adventurer and businessman René Kaerskov jumped out of a helicopter into the ice cold of the Arctic in 2008, he had no idea that he was parachuting into a new era.

Because at that moment in time, landing safely at the most northerly point of the globe, his heart was conquered. This was due to the cool, simple beauty and infinite white expanse of the eternal ice. Overwhelmed by these fascinating impressions, he also captivated his business partners with his descriptions of the exquisite splendour of the Arctic landscape. Inspired by these beautiful images the two Danes started to develop the vision of a new watch brand… a watch brand which would be as pure, clear and breathtakingly beautiful as the Arctic.

WHEN ONE NAME IS RESPONSIBLE FOR WRITING HISTORY

Exactly 280 years ago, the Danish sailor Vitus Bering braced himself for a daring adventure. In 1728 he set sail for an almost unknown area of the Arctic Ocean. On his journey he crossed the straits which would later be named the Bering Strait in his honour. Vitus Bering was the first European to discover Alaska. As a result, one of the four time zones in Alaska bears his famous name: Bering Time!

Treading new ground, venturing into unknown territory: the Danes, Vitus Bering and Rene Kaerskov, link these ideas with the brand. This is the only way in which a vision can become reality. And so the brand is successfully made up of the perfect combination of extraordinarily hard materials and an extremely slim design.

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